Avi Avital discusses Leadership, Proactive Customer Management, Driving Business Value, Optimizing Customer Relationships, and Balancing Technical and Commercial CS Strategies.

Course Preview

Unlock the Secrets of Customer Success with Avi Avital!
Learn how to transform Customer Success into a powerful, revenue-driving function. Avi Avital shares real-world strategies for mastering onboarding, bridging customer expectations, and elevating CS teams to trusted business partners.

Includes:

  • Course Certificate
  • Downloadable Course Resource

What You'll Learn

This strategic-level course helps you elevate your role from tactical executor to strategic advisor.

Skill Development:
  • Use the Value vs. Relationship matrix to prioritize customer engagement
  • Define the full strategic scope of Customer Success across the organization
  • Lead Executive Business Reviews (EBRs) that resonate with stakeholders
  • Leverage Customer Success as a competitive differentiator
  • Apply the CSM Maturity Model to develop your professional growth path

Why It Matters

As Customer Success becomes a revenue-driving function, strategic thinking is no longer optional. This course prepares you to influence outcomes, align with executive goals, and lead Customer Success with confidence.

Course Format

  • Length: ~90 minutes of self-paced video content
  • Modules: 5 (includes exercises and downloadable workbook)
  • Skill Level: Current and aspiring Customer Success leaders, and strategic influencers
  • Access: Paid, 1-year unlimited access
  • Certificate: Instant digital certificate upon completion

Course Modules

  1. Value vs. Relationship Matrix
  2. Scope of Customer Success
  3. Executive Business Reviews
  4. Competitive Differentiation
  5. CSM Maturity Model

Who This Course Is For

  • Customer Success Managers transitioning to strategic roles
  • Directors and VPs aligning CS with business outcomes
  • Cross-functional leaders focused on customer value and revenue
  • Professionals looking to influence Customer Success maturity and competitive growth

Affiliate Program

Make a difference while earning income. The CustomerSuccessU Affiliate Program empowers you to support our global mission while getting paid to share a platform that’s transforming careers in Customer Success. As an affiliate, you can earn a 20% commission by sharing on websites, in communities, or across any social media platform.

Not-for-Profit Mission

CustomerSuccessU is a global not-for-profit organization committed to making career advancement accessible to everyone. We offer free and affordable courses, certifications, and resources to support individuals at any stage of their professional journey, whether they are beginning their careers, transitioning to a new field, or preparing for leadership roles.
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Your Next Step

Continue growing your skills and advancing your career with our next course: Value-Driven Customer Engagement Framework. This course is the next step on your path to earning the Certified Customer Success Executive (CCSE) designation. Each course you complete brings you closer to full certification and recognition as a CCSE by CustomerSuccessU.

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